Saturday, 22 May 2010

Halifax ad uses narrowboats to make its point

We were sitting in the garden, enjoying the warm sun, when Jan said, "You'll be interested in this."
"What is it?"
"Have a look."
She passed me the Times Magazine, opened at a full page advert for the Halifax bank, featuring ridiculously large words on top of narrowboats on a canal.


Although the canal itself looks real - there's a bridge and a lock in the background - other things in the picture are obviously false. Aside from the giant words themselves, at least two of the boats look strange. The green one seems slightly too wide; and the maroon one has the most pronounced tumblehome I've seen on a steel narrowboat.


I handed the magazine back to Jan, who turned the page, and said, "Oh, there's more!" Another full page ad completed the bank's message. Funny - now both the green and maroon boats look more normal now. Their reflections certainly don't, though!


Is it my imagination, or is that a Grand Union lock?

2 comments:

Vallypee said...

I don't get the point of using narrowboats though?

Halfie said...

No, neither do I. Perhaps it's just an attention grabber, and something to balance the giant lettering on.